Privacy Policy

Effective Date: 1st June 2025

At B-Loony Ltd, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with us.

  1. Who We Are

B-Loony Ltd (“we”, “our”, “us”) is a UK-based company trading through websites including:

Registered Address: Cape House, 105 Bellingdon Road, Chesham, Buckinghamshire, HP5 2HQ
Email: dataprotection@b-loony.co.uk

  1. What Personal Data We Collect

We collect the following types of personal data:

  • Contact details (name, email, phone number, address)
  • Order history and payment information
  • Account login credentials
  • Browsing behaviour and technical information (e.g., IP address, cookies)
  • Social media usernames (if interacting via social platforms)
  1. How We Collect Your Data

Your data is collected when you:

  • Purchase products or services
  • Contact us by phone, email, or online
  • Interact with us on social media
  • Fill in forms or surveys
  • Visit our websites (cookies)
  • Enter competitions or events
  • Give permission to third parties to share your data
  1. How We Use Your Data

We use your data to:

  • Fulfil orders and manage accounts
  • Respond to enquiries and complaints
  • Send service-related and marketing communications (subject to consent or legitimate interest)
  • Improve our websites and services
  • Detect and prevent fraud or illegal activity
  1. Legal Bases for Processing

We rely on:

  • Your consent (e.g., email newsletters)
  • Contractual necessity (e.g., processing orders)
  • Legal obligations (e.g., tax compliance)
  • Legitimate interests (e.g., marketing, business improvement)
  1. Sharing Your Data

We share your personal data with trusted third parties who help us operate our business, including:

Marketing and analytics partners:

  • Google
  • Facebook
  • LinkedIn
  • WhatConverts
  • HubSpot

Delivery and logistics partners:

  • DHL
  • DPD
  • FedEx
  • Royal Mail
  • Other specialist couriers and hauliers as needed

Systems and operational providers:

  • Acumatica (Enterprise Resource Planning system)

These third parties only receive the information necessary to perform their services and are required to handle your data securely and lawfully.

We may also share information when required by law, or with regulators, law enforcement, or in the event of a business transfer.

  1. International Transfers

Your data may be transferred outside the UK, including to the EEA or countries such as the USA and Australia. We ensure appropriate safeguards are in place.

  1. How We Protect Your Data

We secure your data using:

  • HTTPS and SSL encryption
  • Password-protected systems
  • Regular security reviews and testing
  1. Data Retention

We keep your personal data only as long as necessary. Examples:

  • Orders: kept indefinitely for legal obligations
  • Enquiries: retained to assist future interactions
  1. Your Rights

You can:

  • Access your personal data
  • Correct inaccuracies
  • Withdraw consent
  • Object to processing (e.g., direct marketing)
  • Request deletion or restriction

To exercise your rights, email: dataprotection@b-loony.co.uk

  1. Marketing Preferences

You can opt out of marketing:

  • Via the unsubscribe link in emails
  • By emailing us
  • By writing to the address above
  1. Complaints

If you are unhappy with how we handle your data, contact the ICO:

  1. Updates

We may update this policy. Please check this page regularly. Significant changes will be communicated.

Signed: Kris Baker, Marketing Manager