Driving Footfall with Eye-Catching Storefront Displays

As one of the UK’s most recognised betting brands, Paddy Power knows the value of bold, engaging promotion — especially during key calendar moments like the Grand National.

To support their national campaign and maximise footfall during the build-up to the iconic horse racing event, Paddy Power partnered with B-Loony Ltd to create a series of high-impact balloon decorations across selected high street branches.