A Message from B-Loony Ltd

 

At B-Loony Ltd, we believe that responsible business is good business. Our commitment to Environmental, Social, and Governance (ESG) principles is embedded into the way we work – from the materials we use and the partners we choose, to how we treat our people and protect the planet.

We’ve built a reputation over more than 40 years as a trusted UK manufacturer of branded promotional products. But it’s not just what we make – it’s how we make it that matters. We strive to offer high-quality, sustainable alternatives for retail promotions, while ensuring our operations are ethical, transparent, and future-focused.

“We’re proud to be a business that places people, planet, and performance on equal footing. ESG isn’t just a policy – it’s a responsibility we take seriously, every day.”
— James Clephan, Managing Director

Our Approach

 

B-Loony’s ESG strategy reflects our long-term commitment to positive environmental impact, social responsibility, and strong governance.

Our Sustainability Goals

  • Reduce environmental impact through responsible sourcing and waste minimisation

  • Offer sustainable product options and packaging to support our clients’ own goals

  • Invest in low-carbon operations and supply chain efficiencies

  • Maintain product safety and quality at the highest standard

  • Promote fair labour, ethical trade, and human rights

Our Core Values

  • Integrity in every relationship

  • Accountability for our environmental and social impact

  • Innovation in sustainable product design

  • Transparency through certifications, audits, and reporting

  • Respect for people, communities, and the planet

📄 Read our full Sustainability Programme (link to PDF or dedicated page)

Environmental Responsibility

 

We’re actively working to reduce our environmental footprint across every part of the business. From certified materials and renewable resources to waste management and low-impact packaging, sustainability is woven into our product development and operations.

Certifications & Commitments:

🌿 Sustainable Materials
We prioritise FSC® and PEFC-certified paper, natural rubber latex for our balloons, and recyclable or reusable packaging wherever possible.

♻️ Product Design
Our products – such as paper bunting, food flags, and craft bunting – are designed with sustainability in mind, using responsibly sourced or recyclable materials.

Product Safety & Quality

 

We take product safety and quality seriously, particularly when supplying to retail, events, and food industries. Our certifications ensure compliance with UK and EU standards for safety, hygiene, and manufacturing excellence.

Certifications & Information:

🧼 Safety First
All relevant products are tested for toy safety, and our food-contact items are manufactured under strict hygiene controls.

Ethical Trading & Governance

 

We are committed to upholding the highest ethical standards across our operations and supply chain. From anti-slavery declarations to whistleblowing protection, our governance policies ensure we remain transparent, accountable, and responsible.

Governance & Ethics Documents:

🤝 Fair & Ethical Trade
We are a SEDEX-audited member and maintain full SMETA reporting. This reflects our transparency and accountability in sourcing and labour practices.

Downloads & Declarations

 

Looking for specific documents or certificates? You can access all of our ESG-related documentation in one place.

📄 View All ESG Documents & Declarations